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Claims that conceal facts A kind of deceitful advertising where claims made aren’t directly false, but pertinent information is intentionally left out. are more common than directly false ones because they’re not flatly untrue and so can’t be easily disproven. A body wash, for example, may conveniently leave out the fact that chemical ...
- The ad hominem fallacy: when ads get personal. The ad hominem fallacy is a type of faulty reasoning that occurs when someone attacks the character, personal traits, or circumstances of a person making an argument rather than addressing the merits of the argument itself.
- The appeal to authority fallacy: celebrity endorsements and more. The appeal to authority fallacy is a persuasive technique that involves showcasing industry specialists or experts endorsing a particular product or service.
- The bandwagon fallacy: everybody’s doing it. The bandwagon fallacy relies on an appeal to novelty and popular opinion. It plays on the human tendency to follow the crowd or conform to popular trends.
- The false cause fallacy: misinterpreted cause and effect. The false cause fallacy, also known as the post-hoc fallacy, is a misleading reasoning tactic that incorrectly links two events or actions in a cause-and-effect relationship, even when no valid evidence supports the connection.
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- The Fewer Ingredients, The Better
- The More Claims You See, The Less Healthy It May Be
- Frozen May Actually Be Better Than Fresh
- Don’T Ditch All Processed, Packaged Foods
A good rule of thumb is to look for foods with no more than five ingredients. A long list of ingredients should tip you off that a food is highly processed. For example, the twin cream-filled snack cakes America loves have 37 ingredients. But only one — banana puree — is actually food. And it’s near the bottom of the list. Processed foods may also ...
Research shows that the least healthy foods are advertised the most heavily. For example, you’ll see five different health claims for a popular oat cereal: terms like heart-healthy, cholesterol-lowering, gluten-free, 100% whole grain, and no artificial flavors or colors. Whole-grain oats are good, as are no artificial flavors or colors. But the oth...
You may think fresh fruits and veggies are the most nutritious. But frozen fruits and veggiesactually have the edge. For example, frozen berries — picked at the point of pure ripeness in the peak of the season, then flash-frozen — are amazing. You won’t find mold growing on them, and their nutrients won’t degrade. The same is true of frozen vegetab...
Not all man-made products are bad. But you want your food to be as close to its original state as possible. So canned tomatoes containing water and salt are OK. Sardinescanned in olive oil and salt are fine. Here’s an easy test: If you covered the front of a box, package or jar with your hand, then read the ingredients list, would you still know wh...
Oct 25, 2023 · By being aware of these techniques, consumers can avoid being misled by false advertising statistics. Here are the most common types of false advertising – and how to spot them. Cherry Picking Data. This involves data mining and selecting only the data that supports a particular claim while ignoring other responses that contradict it.
Mar 11, 2024 · Advertising is designed to persuade, but sometimes it uses sneaky tricks called logical fallacies. Recognizing these can help you become a savvier consumer. Here are some of the most common ones: Appeal to Fear: Ads may exploit anxieties to make you think their product is the only solution to a scary problem. Don’t let fear dictate your choices!
Ads can be studied to detect their psychological hooks, they can be used to gauge values and hidden desires of the common person, they can be studied for their use of symbols, color, and imagery. But perhaps the simplest and most direct way to study ads is through an analysis of the language of the advertising claim.
Mar 10, 2021 · NAD found that the transformation of the source ingredient was so significant that consumers would not reasonably consider the product to be “100% Natural,” and recommended the claim be discontinued. “Low sugar” and “no sugar” advertising claims have also permeated the marketplace. In another NAD case, a producer of oat milk claimed ...
