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Sep 3, 2012 · The Obama campaign strategy in North Carolina will rely on turning out the youth vote, registering more African-American voters and energizing women.
Oct 12, 2008 · Four years later, Sen. Barack Obama's campaign intends to avoid a repeat by building an organization modeled in part on what Karl Rove used to engineer Bush's victory: a heavy reliance...
- Lessons from The Obama Campaigns
- Volunteers Are King
- Building Civic Infrastructure
If we examine the most successful ground game in recent history, we see that a successful field operation is built not only by investing in the tools (big data and technology), but also the people who use them. The 2008 and 2012 Obama campaigns inspired more activism than any other campaign in history. In 2012, Obama for America (OFA) field organiz...
One 2008 Ohio training document, for example, read: “Volunteer recruitment and retention is the most important aspect of our field program. We cannot achieve the sheer volume of what we need in order to win without their help.” Ohio field organizer Tony Speare explained, “Rather than trying to do all the work ourselves, the idea was to spend the ma...
Gangnon’s story exemplifies the difference between the Obama ground game, previous campaigns’ field operations, and some of the last-minute turnout blitzes we’ve seen in advance of November 4th. Where other campaigns treated volunteers like interchangeable cogs in a machine, the Obama campaign empowered them to take responsibility for their communi...
Sep 25, 2012 · Obama’s campaign has spent heavily on field staff and has made the calculated bet that being able to reach out to more voters directly will be worth more than additional advertising down...
Oct 19, 2012 · Ground Game: Obama Campaign Opens Up a Big Lead in Field Offices. GOTV Map. In swing states, the Obama camp has opened twice as many offices, but the RNC might help Romney compete on...
Nov 7, 2012 · President Obama secured a second term by building a massive ground game to move voters, and by running negative ads early in the campaign. Judy Woodruff talks to the Washington Post’s...
Obama’s ground game advantage. By Aaron Blake. August 29, 2012 at 10:06 a.m. EDT. Democrats are winning at least one key aspect of the 2012 campaign: voter contact. Some Republicans are...
